Janene Liston Coaching & Consulting

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In this on-demand version of a very popular talk and web class, we take a look at how to get to a fair price. You'll learn:<ul><li>What pricing is</li><li>The components of a fair price</li><li>What's most important when setting prices</li><li>The 5 steps to find a fair price</li><li>And more...</li></ul>

Web Class: Getting to a Fair Price

In this guide I'll share with you the 8 elemental questions you should be asking yourself when you start setting the price for your product, service or software. These questions are a high level view of the price setting thought process that you learn in The Fair Price Formula. As most people start pricing looking at costs and competition this method puts the customer and value first. Download your copy today!

GUIDE: 8 questions to ask yourself when setting prices

Startup founders building new businesses, from MVP to scale.

Use a practical framework for making pricing decisions you can stand behind.

Pricing Clarity for Growing Businesses

Janene Liston, The Pricing Lady

Certified Pricing Professional, Business Strategist, Podcast Host, Speaker

The Fair Price Formula 

Clinical Scientist & Medical Writer

Founder

Scholarly Writing and Career Coach

Owner / Personal Development Coach

Mental Health Coach & Consultant

Communications Strategist

Siemens

Syngenta

HIPOTRONICS

Your business has grown. Your expertise is real. But your pricing still feels like guesswork — a little logic, a little market reference, and a number that seems "about right."But it isn't. And you know it.Maybe you're undercharging and you know it. Maybe your business has shifted but your prices haven't caught up. Maybe you have one offer that needs to be right and you're not confident it is.The problem isn't the number. It's that you never had a clear process for deciding what it should be.That's not a confidence problem. That's a decision problem.Your pricing decisions shape your business. They determine which clients say yes, how profitable your offers are, how confidently you sell — and how often you circle the same pricing questions without resolution.Without a clear decision process behind your prices:<ul><li>You second-guess numbers more than you'd like</li><li>Every client feels like a custom negotiation</li><li>Quoting takes longer than it should</li><li>Prices get adjusted instead of decided</li></ul>The Fair Price Formula gives you a structured way to work through your pricing and arrive at numbers you can stand behind — numbers you understand, can defend, and can revisit as your business grows.

Finally Know How to Set Your Prices.

Build clear, defensible pricing decisions

Price based on value, not vibes

Lead pricing conversations from value

You’re an expert ready to charge like one—with pricing that reflects the value you deliver and supports your next stage of growth.

Your business is growing and you know your pricing needs work. You want structure—not guesswork—to support the next stage.

You’re done second-guessing. You want clear pricing you can stand behind.

Learn directly from Janene Liston Coaching & Consulting

Janene Liston Coaching & Consulting

Courses

The Fair Price Formula

Lightning Lessons

Stop Guessing. Start Pricing with Clarity.

3 Pricing Blindspots Holding You Back

How to price with confidence (even if you hate selling)

The Art of Pricing: 3 Keys to Confidently Set Prices

Resources

Web Class: Getting to a Fair Price

GUIDE: 8 questions to ask yourself when setting prices

Web Class: Getting to a Fair Price

GUIDE: 8 questions to ask yourself when setting prices