Hi! I am Tata, business growth expert and startup advisor based in Zurich.

Throughout my career I have worked in companies of various size and types, like Nike, Deloitte, Pangaia, Picsart and Sololearn and was always striving to create value and have an impact: for each individual user, team member. business and society overall.

In my 15 years of practice I have learned that no matter whether you work in a large multinational corporation like Nike, an early stage sustainability startup like Pangaia (from 0 to 70mln ARR in 2 years) or scale-ups like Picsart (150 mln active users, backed by Sequoia) or Sololearn (30 mln sign-ups) - you will always face similar problems: how to create or adjust your product offering to have your customers love it.

I have done dozens of lectures, taught hundreds of students in live lectures and workshops across globe from my hometown Yerevan to Oxford - all because sharing knowledge and growing people is my truest mission and joy.

My goal is to help early stage founders, product and marketing professionals to build the right products and set them up for growth.

Ultimate Product Positioning Workbook