Staging environment
Digital asset

Product Journey Maps - How-to Guide

Valerio Zanini

Valerio Zanini

Product Management and Innovation trainer. Former Director Product Development.

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Product Journey Maps are a great tool to identify the list of capabilities customers care, prioritize them in multiple releases, and clearly visualize what the MVP should look like. It’s a tool that can be used by product managers, startup founders, and anyone interested in planning a new product or service. In addition, they create alignment and transparency among all the people involved in a new product development project, providing a space to have conversations about priorities and trade-offs.

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