
Ajit Ghuman
ex-Twilio, Pricing Leader

Jan Pasternak
ex-Zoom, Squarespace, Pricing Leader
As of March 2023, Price To Scale is the #1 search result on Google search for "saas pricing book".
The book will help you get to the following four fundamental pricing decisions and guide you on how to operationalize pricing within your organization:
1. Packaging: What will be your product 'offers’/’packages'?
2. Pricing Metric: Which metric or set of metrics will drive your core pricing model?
3. Pricing Structure: How will you structure your pricing model?
4. Price Point: What specific price point will you charge?
Free
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