Motivate & Trigger Now Framework for SaaS Onboarding

This framework is a simplied and altered verison of Dr. BJ Fogg’s Behavioral Model

that explains how behaviour changes happen. His framework includes motivation,

ability and an effective trigger.

We call it the Motivate and Trigger Now Framework. Simply put, you motivate the

user in three main points in time during onboarding and utilize triggers in three

additional points in time to get the quickest conversion rate optimization for your

free trial.