
Priya Mathew Badger
will help you use AI to build better products
Principal PM for Yelp's AI Assistant, Lenny's Community Top 25 contributor
About Priya
Priya Mathew Badger is a Principal Product Manager at Yelp, where she leads its AI powered product, Yelp Assistant, and drives the company’s AI upskilling program for the Product org.
She has helped 100+ PMs learn how to use rapid AI prototyping to explore solution spaces, test assumptions, and gain alignment faster.
Her work has been featured on Claire Vo's How I AI podcast. Priya was named a 2025 Top 25 contributor in Lenny Rachitsky’s community.
She writes the Substack newsletter, Almost Magic, where she shares practical methods for building and evaluating AI powered features.
Courses
Multi-day, guided programs to get real results
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
Resources
Tools and downloads

How to Prototype AI Powered Features
Get this free resource
Get free resource

Step-by-Step Guide to Prototype a Conversational AI Assistant
Get this free resource
Get free resource

Guide to Set Up Your Prototyping Design Context: Figma Make and 4 other tools
Get this free resource
Get free resource
Step-by-Step Guide to Prototype a Conversational AI Assistant
Get the free resource


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