Staging environment
Digital asset

The WH Framework

Pete Hancock

Pete Hancock

Former VP of Sales at Yelp

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Sales Managers dream of hiring, training, motivating, managing, and leading a group such that they are top performers and that performance is self-sustaining. We call this “making your team automatic.”


Top managers accomplish this by excelling in four areas -  the Who, What, Why, and How— the WH Framework.

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