Epic Fails: the Cost of Poor Localization

Free Lesson

Epic Fails: the Cost of Poor Localization

Hosted by Carlos Djomo, Ph.D

In this video

What you'll learn

A review of common misconceptions

False beliefs leaders and managers hold true about localization and how they backfire.

Case Studies: epic localization fails

Some of the most embarrassing and costly localization fails (and tips to get it right in your specific context).

A case for strategic localization

How to make localization a strategic lever to achieve lasting, better, and faster results with your global operations.

Why this topic matters

Localization is often seen as a checkbox—something to "get done" for global expansion. But when it’s done poorly? The costs can be staggering. The real impact goes much deeper, from lost revenue to damaged brand reputation, operational inefficiencies and regulatory risks. What’s worse? Most companies don’t realize the scale of the damage until it’s too late.

You'll learn from

Carlos Djomo, Ph.D

Localization Expert, Certified trainer, ESIT Paris Researcher

A localization specialist with over 16 years of experience, Carlos develops strategies, processes, and tools used by both global businesses and international organizations. His practical solutions and training sessions help global teams better communicate across languages and deliver on their mission.

Besides, he shares thought leadership content on LinkedIn.

Want to discuss speaking at your events or training your team on Strategic Localization? Contact him here or learn more at carlosdjomo.com.

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