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In this video
What you'll learn
Stop chasing shiny AI distractions
Learn how to spot which ideas are real wins and which will waste your time, so you only back projects that matter.
Know exactly where to begin with AI
Use a simple value/effort test to rank opportunities by ROI - giving you clarity and confidence on your first move.
Avoid the $100K mistake most leaders make
Walk away with a practical repeatable tool for choosing AI projects that deliver results, not regrets.
Why this topic matters
Too many leaders waste months - and sometimes $100K+ - chasing AI hype that never delivers. The issue isn’t the tech, it’s picking the wrong projects. In this 10-minute Lightning Lesson you’ll get a free tool to cut through the noise, avoid costly mistakes, and spot projects that save time, cut costs, and deliver real ROI.
You'll learn from
Mel MacDonald
Former Fast 100 Founder, now AI Transformation Consultant for mid-sized firms
Mel MacDonald has led AI transformations across education, construction, and retail - scaling one business from 200 to 2000+ clients while reducing admin headcount by 70%. She now trains leaders in practical, risk-aware AI adoption. Her focus: helping traditional businesses cut through the hype and unlock measurable efficiency, growth, and team capability.
Previously at
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