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What you'll learn
Learn to Read Human Behavior Like Code
Master the 8-Step Human-Centric Build Framework
Turn Cultural Insights into Technical Decisions
Why this topic matters
You'll learn from
Name
Example: VP at Top Company (ex-Role at Previous Company)
Ali Maaxa, Ph.D. spent 11 years partnering with engineering teams at AWS, New Relic, and dozens of startups, watching brilliant technical minds solve the wrong problems. As a digital anthropologist turned product strategist, she's the person enterprise teams call when their elegant solutions sit unused and their "obvious" features confuse everyone.
Dr. Maaxa has studied everything from hip-hop innovation in Mississippi to AI adoption in Silicon Valley—always asking the same question: how do humans actually adapt new tools? She's a Mellon, Peacock, and Wilgus fellow who teaches Human-Computer Interaction at Portland State and helps engineering teams build technology that fits into real human workflows instead of fighting them.
The engineers she works with teach her as much as she teaches them.
Previously at
