onchain

Epoch 5

Epoch 6

Cohort 2

Genesis Cohort - August 2024

Genesis Cohort - September 2024

Cohort 3

Cohort 4

Epoch 7

Epoch 9

Epoch 8

Cohort 11

Cohort 14

Cohort 13

Class Nov 2025

Class Jan 2026

Curious about blockchain, crypto, or Web3? Get my 4-minute audio explainer, perfect for leaders and explorers who want to grasp what matters, fast. Benefits: <ul><li>Discover why blockchain is urgent&nbsp;now-not just hype.</li><li>Finally “get” crypto and Web3, simply and clearly.</li><li>Experience my teaching style-see if it’s the right fit for your journey.</li></ul> Ready to see what most are missing? Enter your email for instant access and start your learning journey.

3 Big Ideas in 4 mins

I wrote this after being on Farcaster for six weeks. Farcaster is closely yet loosely aligned with Base, a Layer 2 blockchain owned by Coinbase. What's special about this article is that readers can collect it directly for a small fee. This helps creators make a direct income for the content they put out. I was chuffed to see that Jesse Pollack, founder of Base, collected it, too. I also embedded some NFTs in this onchain article, so if anyone has bought them as a result of reading this, those creators earn, too. Read. Write. Own. That's our mantra.

Example of my onchain writing

Broad professional audience — content relevant across many roles and functions.

You’ve waited long enough. Blockchain and Crypto are reshaping money and the Internet. Discover how to go from user to owner.

Marcus Druen: Change Maker bridging Web 2.0 & web3

Marcus has changed 1000 clients' lives & discovered crypto’s potential in 2020.

Blockchain for Beginners

Inclusive Designer 

Attorney

AI Product Manager

Career CFP

AI Consultant

Chair

Transformation Agent

Transformation Manager

The Big Idea: The next web won’t be owned by corporations alone — it’ll be co-owned by creators and communities, via crypto currencies and tokenized digital assets. Learn how to claim your share — before the rest catch up. Two unstoppable trends are colliding now: AI and crypto. You already have a mental model for AI because it comes from the tech world you know; inside-out. Crypto is different. Outside-in, weird, messy. Shaped by mavericks for 15 years. The establishment fought it until now. 2025 is the year crypto goes mainstream, and AI accelerates the shift from Web 2.0 to web3: Read. Write. Own. Why listen to meI’ve been here for 5 years, through scams, crashes, breakthroughs. I’ve also facilitated change in businesses for 30 years. That makes me your bridge: I can cut through the noise and show you what problems blockchain actually solves. Here’s my bet: in the next 12 months, crypto shifts from risky side-bet to rocket fuel. Futures will be made (and lost) on how fast people move. Your CEO or clients might not get it yet. But you can. I know because I’ve seen this movie before. In 1996, I was one of "the Crazy Ones” helping executives get the internet who then said, “I’ll never pay with a credit card online.” You already know how that ended. What you’ll learnThis course is your shortcut to web3 — the shift from users to owners. No hype, no tech-bro noise, just memorable frameworks and hands-on practice to build the internet that actually works for you. Three big “aha” moments that will permanently change how you see crypto and its future role in your life: 1. Bitcoin restores trust in a world running out of it.2. Ethereum makes finance open and fair for everyone.3. Tokenization turns the internet into something we can finally own. Note: This isn’t a trading course. It’s a doing course. You’ll earn crypto by using crypto — hands-on, practical, and grounded in real experience.

From consumer to creator: own the next web before it owns you

Course Content

ready to question old assumptions about money, work, business and the internet.

An open mind:

you learn by doing and know that action creates better knowing.

A bias for action:

you understand that being early isn’t about luck, it’s about owning the upside before the crowd arrives.

A sense of urgency:

Mix of teaching incl. Q&amp;A and onchain practice and experimentation

Saturday & Sunday

2 Live Zoom Calls with step-by-step onchain onboarding

Next cohort: 25-26 Oct 2025

Mix of slide presentation and on-screen showcase of onchain transactions for easy participant replication

IT Kit

I'll fund you a few $ to set-up a non-custodial wallet for the purpose of this seminar. I will show you setting various wallet types in the live session; the UX is luckily rapidly improving - no need for 12 word seed phrases anymore (at least for daily use with small budgets)

Crypto Wallet

Seminar Details & Schedule

Change Agents: Be the catalyst in your org. Translate blockchain into strategy and action that shift culture from dependency to more agency

Biz Execs: See what’s coming before your CEO does. Understand how crypto and AI converge to reshape growth, value, org design and leadership

Founders &amp; Solopreneurs: Turn curiosity into leverage. Learn how web3’s ownership model can fund, grow, and future-proof your next venture

This Course Is for the Early Ones... 

The 6-Week Journey from Bystander to Builder: what you'll get out of this course

Understand how blockchain, finance, and decentralised AI, are converging to reshape markets, institutions, and power structures. See why crypto is essential for a more open and fairer internet.

Strategic Clarity: See the Shift Before It Hits

Learn the key layers of the crypto stack: why Bitcoin is becoming digital gold, Ethereum the world computer, and Solana the Wall Street on-chain. Explore how stablecoins are becoming the Trojan Horse for mass adoption and institutional entry.

The Architecture of Crypto: What’s Really Being Built

Go beyond finance. Discover how everyday apps, creator platforms, and networks like Farcaster are powering a new generation of open, permissionless innovation. Experience how this “bottom-up” revolution mirrors the early internet.

Consumer Crypto & Decentralised Social: The New Playground

Set up your wallet, hold cryptos, send and swap tokens, mint your first NFT. Learn how digital ownership and peer-to-peer value flows transform how you think about work, assets, and collaboration.

Actionable Skills: Turn Insight into Onchain Experience

If you’ve lost faith in institutions or grown tired of Big Tech's max extraction platforms, this is your moment to co-create the alternative. Learn by doing, exploring, and contributing onchain — because ownership is the antidote to permission.

Learn directly from onchain

onchain

Courses

Blockchain for Beginners

Resources

Example of my onchain writing

3 Big Ideas in 4 mins

3 Big Ideas in 4 mins

Example of my onchain writing