Neurofied - BeSci for Change Management

The first cohort for our book-based course on applying Behavioral Science to Change Management.

Cohort 1: Aug 2024 - EU

Cohort 2: Oct 2024 - Australia

Cohort 3: Nov 2024 - USA East

3PM - 5PM CET: Optimized for EU & USA time zones (but open to anyone!)

Cohort 5: Apr 2025 - EU & USA

9AM - 11AM CET: Optimized for EU & APAC time zones (but open to anyone!)

Cohort 4: Jan 2025 - EU & APAC

Cohort 6: Jun 2025 - EU & APAC

Read chapter 1 of the book for free!

Book Chapter 1 of 'The Dynamics of Business Behavior'

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Developing leadership skills — inspiring teams, building culture, navigating organizational complexity, and driving results through others.

18 Evidence-Based Change Interventions. Lead Hard Transitions like Pivots, Layoffs & Scaling. Get Certified in Neuroscience-Based Change.

Philip Jordanov

Cognitive Neuropsychologist || Consultant || Author || Speaker

Beirem Ben Barrah

Entrepreneur || Consultant || Author || Speaker

Master Change Management and Leadership with Behavioral & Neuroscience

Principal Advisor Change Management

SVP, Change Transition Executive

Managing Director

Sr. Transformation Manager

OCM Principal Consultant

Director

Change Management Director

Project Manager

OCM Consultant

By the end of the course, you'll be equipped to lead successful change initiatives, overcome resistance, and create a positive, lasting impact in your organization. Join us in the highest-rated change management course on Maven! ﻿WHY THIS COURSE?Driving large change initiatives is an important and complex role. Basic change management training such as ProSci is a great start, but not enough to intuitively understand how people experience change, and effectively lead a high stakes transition. Senior leaders know that change can lead to low engagement, misalignment, churn, poor information transmission, lost context, demotivating results, rumors, waste, business disruption, and many more recognizable business-critical problems. But this can be avoided when you leverage the science of how we think, decide, and act. In 7 years of consulting with Fortune 500, tech, healthcare, finance, and government organizations experiencing critical business change, we have applied insights and interventions from behavioral psychology and neuroscience to enable human-centric and effective transitions. We designed this course to rapidly equip you with our battle-tested organizational learnings, and the practical and rigorous psychological understanding you need to effectively lead the most challenging transitions. Learn and apply 18 effective tools for managing six areas of change management. In four intense, live two-hour sessions over four weeks, we will guide you as you apply new skills and knowledge to your own change case. We recommend you to buy the book ‘The Dynamics of Business Behavior’on Amazon to read at your own pace as it's the core syllabus for the course. COURSE CONTENTJoin four two-hour sessions over four weeks. Each session typically looks something like this:- 30m lesson on 1-2 chapters- 30m breakouts to discuss how BeSci could help you in driving change- 30m lesson on 1-2 chapters- 30m breakouts to work on your change case with co-students Session 1: Foundations of Behavioral Science in Change Management- CH 1: Organizational Change Management (OCM)- CH 2: Behavioral Science (BeSci)- CH 3: Behaviorally Informed Change Management (BICM)- CH 4: Evidence-Based Change Interventions (EBCIs)- Change Case Study creation to apply concepts learned Session 2: Planning and Risk Management- CH 5: Planning &amp; Risk Management- CH 6: Narrative &amp; Communication- Learn 3 EBCIs for Planning &amp; Risk Management- Learn 3 EBCIs for Narrative &amp; Communication- Apply EBCIs to your Own Change Case Session 3: Leadership and Stakeholder Engagement- CH 7: Leadership Support- CH 8: Stakeholder Engagement- Learn 3 EBCIs for Leadership Support- Learn 3 EBCIs for Stakeholder Engagement- Apply EBCIs to your Own Change Case Session 4: Measuring Change and Celebrating Success- CH 9: Measuring Change- CH 10: Learning &amp; Development- Learn 3 EBCIs for Measuring Change- Learn 3 EBCIs for Learning &amp; Development- Apply EBCIs to your Own Change Case- Celebrations and course wrap-up BENEFITS- Practical Tools: Gain actionable insights, strategies, tools, and tactics directly applicable to your current change projects.- Certification: Earn a certificate that proves your science-based change skills to boost your professional profile and credibility.- Interactive Learning: Engage in four live sessions and many interactive exercises &amp; real-world applications to solidify your learning.- Expert Guidance: Learn from Neurofied founders, who are seasoned experts in behavioral science and organizational change management.- Networking Opportunities: Connect with like-minded professionals and expand your network through cohort interactions and community support.- Exclusive Resources: Receive access to templates and frameworks for practical use. All sessions are recorded, so you can learn no matter where you are and no matter what timezone you're in. Interested in an enterprise license so your whole leadership team or company can take the course? Please reach out directly to beirem@neurofied.com ABOUT USThis course is created by Neurofied, the behavioral science company specialized in change management, training, and consulting. We help organizations drive evidence-based and human-centric change with insights and interventions from behavioral psychology and neuroscience. Our goal is democratizing the value of behavioral science. Since 2018, we have trained thousands of professionals and worked with over 100 management, HR, growth, and innovation teams of organizations such as Johnson &amp; Johnson, KPMG, Deloitte, Novo Nordisk, ABN AMRO, and the Dutch government. We are also frequent speakers at universities and conferences.

Lead Effective Change with Tools from Behavioral & Neuroscience.

Course syllabus

<ul><li>30m lesson about CH 1 &amp; 2</li><li>30m breakouts to discuss how BeSci could help you in your OCM work</li><li>30m lesson about CH 3 &amp; 4</li><li>30m breakouts to define and craft your change case with co-students</li></ul>

Session 1

<ul><li>30m lesson about CH 5</li><li>30m breakouts to discuss how BeSci could help you in your OCM work</li><li>30m lesson about CH 6</li><li>30m breakouts to work on your change case with co-students</li></ul>

Session 2

<ul><li>30m lesson about CH 7</li><li>30m breakouts to discuss how BeSci could help you in your OCM work</li><li>30m lesson about CH 8</li><li>30m breakouts to work on your change case with co-students</li></ul>

Session 3

<ul><li>30m lesson about CH 9</li><li>30m breakouts to discuss how BeSci could help you in your OCM work</li><li>30m lesson about CH 10</li><li>30m breakouts to work on your change case with co-students</li></ul>

Session 4

Course schedule

Leaders and change managers who want to understand how brain and behavior impact successful change.

Team leaders and managers tasked with driving change and transforming the status quo.

Leaders managing digital or cultural shifts, where success depends on individual behavior change.

HR, P&amp;O, P&amp;C, Org Development, or L&amp;D professionals leading change in their organizations.

Who is this course for

What you’ll get out of this course

Develop your own Change Case throughout the course, applying what you learn directly to real-world scenarios.This hands-on approach ensures you can implement effective change strategies in your workplace immediately.

Build your own Change Case and apply directly what you learn.

Build confidence in your ability to lead change initiatives by applying behavioral science-based, practical, evidence-based techniques.Enhance your leadership capabilities and improve your effectiveness in managing change.

Gain Confidence in Driving Behaviorally Informed Change Initiatives

Gain direct insights and personalized mentorship from course instructors who are leading experts in behavioral science and change management.Benefit from their extensive experience and knowledge, enhancing your learning and professional development.

Receive Direct Insights and Mentorship from Leading Behavioral Experts

Gain valuable insights and practical tools based on the latest research in behavioral psychology and neuroscience.Learn how to effectively apply these insights to drive and manage organizational change.

Upgrade Your Change Management Skills with Useful Insights and Practical Tools Based on Behavioral Psychology and Neuroscience.

Learn techniques such as crafting a compelling narrative, driving psychological safety, and instilling a growth mindset. Six change areas:<ul><li>Planning &amp; Risk Management</li><li>Narrative &amp; Communication</li><li>Leadership Support</li><li>Stakeholder Engagement</li><li>Measuring Change</li><li>Learning &amp; Development</li></ul>

Step-by-Step Guides for 18 Evidence-Based Change Interventions in Six Areas of Change Management.

You'll learn about the book The Dynamics of Business Behavior (Wiley, 2024) by Beirem Ben Barrah &amp; Philip Jordanov.This book is the foundation of the course curriculum and includes 100s of behavioral insights and 18 step-by-step guides for evidence-based change interventions.

Learn core content from the book 'The Dynamics of Business Behavior'

Receive a suite of exclusive resources and tools designed to support your ongoing professional development.These resources, based on extensive research and best practices, will help you implement effective change strategies in your organization.

Access to Exclusive Behavioral Change Resources and Tools

Upon course completion, you'll receive a certificate that validates your skills in applying behavioral science to organizational change management.This certification enhances your professional credentials, making you stand out in the competitive job market.

Learn directly from Neurofied - BeSci for Change Management

Neurofied - BeSci for Change Management

Courses

Master Change Management and Leadership with Behavioral & Neuroscience

Lightning Lessons

Introduction to Behavioral Science for Change Management

Resources

Book Chapter 1 of 'The Dynamics of Business Behavior'

Book Chapter 1 of 'The Dynamics of Business Behavior'