2026 AI Marketing Musts for Real Estate Agents

Most agents are using AI to write captions. The ones pulling ahead use it to run their marketing operations. In this keynote delivered to a room full of over 400 top Compass agents across Northern California, Matt gives a 23-min training that breaks down the 4-part AI marketing system agents should be focusing on in 2026.

Matt uses hundreds of agents survey data to inform a strategy that can be applied by agents at any level. Matt built the Compass brand from a 40-person startup. This is what he's telling agents right now.