Lisa Peyton

AI for Strategic  Communications Professor |  Forbes Contributor | Former Intel 

Fall 2024 - October

Winter 2024

Spring 2025

Summer 2025

Fall 2025

May 2026

June 2026

July 2026

Marketing leaders, consultants, and fractional CMOs live or die by what they ship. Meta-prompting is a method for getting AI to produce work that's actually ready to send. The kind that gets reused, not rewritten. Inside, you'll get the meta-prompting formula, a step-by-step walkthrough, real examples for content calendars, email campaigns, and go-to-market work, plus a printable cheat sheet you can reuse across every project. Cut prompt development time by up to 80% and produce AI work that's actually worth putting your name on.

The Meta-Prompting Method for Marketing Leaders, Consultants, and Fractional CMOs

Discover the power of meta-prompting with "The Ultimate Guide to Meta-Prompting for Content Marketers." Cut prompt development time by 80% and generate superior AI content by learning how to strategically collaborate with AI instead of struggling with endless prompt tweaks. This comprehensive guide provides step-by-step tutorials, real-world examples, and practical templates you can implement immediately in your content workflow. Stop wasting hours on trial-and-error prompting and start creating more strategic, effective content at scale.

THE ULTIMATE GUIDE TO META-PROMPTING FOR CONTENT MARKETERS

Master AI-Powered Content Marketing and Transform Your Marketing from Basic to Brilliant! This comprehensive guide, crafted by industry expert Lisa Peyton, dives deep into the art and science of creating impactful AI prompts. Whether you're a seasoned marketer or just beginning to explore AI tools, this guide offers actionable techniques to elevate your marketing results.&nbsp; &nbsp;Why You'll Love This Guide:&nbsp;🎯 Craft Impactful AI Prompts with Confidence&nbsp;⚡ Streamline Your Workflow&nbsp;📊 Achieve Better Marketing Results&nbsp;

Advanced AI Prompting Guide for Content Marketers

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Creating and distributing valuable content to attract, engage, and convert target audiences.

Learn to build AI into your content marketing process from the ground up, starting with research and ending with measurement.

AI Professor, Practitioner, and Pioneer 

AI Professor, Practitioner, and Pioneer | Former Intel

AI for Strategic Content Marketing 

Marketing Leader

Web Content Writer

Senior Manager, Editorial

Marketing Manager

Digital Marketing Freelance

Content Strategist

Founder and CEO

Content & Comms Manager

Building autonomous AI agent systems that take actions, use tools, and orchestrate multi-step workflows.

Move Beyond the Basics & Master Advanced Agentic AI for Marketing

Senior AI & Experiential Marketing Strategist and Professor

Advanced AI for Content Marketing: Build Your Agentic Marketing Team

President/CEO

Intel

Microsoft

The self-paced course for content marketers who want to use AI strategically, from research to results. 45 lessons, hands-on projects, and one live event. Gain access to all learning content immediately. Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist.By the end of this course, you'll possess the skills to:• Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact6 Advanced AI for Content Marketing Bonus Sessions IncludedReady to go further? These recorded sessions pick up where the foundations leave off, taking you into the tools and workflows that working content marketers are actually building with right now. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

 Use AI Across Your Entire Content Strategy, From Research to Results

Understand the Role of AI in Strategic Content Marketing

Learn How to Use AI tools for Market Research and Analysis

Develop Detailed Target Audience Profiles Using AI

Create Data-driven Content Marketing Strategies with AI

Go further with 6 advanced sessions on agents, automation, and lead gen

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

Shape your AI marketing journey through live experimentation. This dynamic course adapts weekly based on student votes, ensuring you learn exactly what you need to build AI agents that transform your work.

Experiment with Cutting-Edge AI Marketing Agents in Real-Time

Course syllabus

Weekly 90-minute interactive workshops featuring hands-on AI tool demonstrations, real-world projects, and personalized feedback. Join industry experts every Friday to master visual AI techniques in real-time.

LIVE Session Every Friday

Apply what you learn immediately with guided assignments that build a professional portfolio of AI-generated visual content. Share your work for personalized instructor feedback and showcase your progress in our dedicated community hub.

Weekly projects

Course schedule

Marketing Directors &amp; Team Leaders Leading multiple initiatives while seeking AI agents to multiply team output.

Content &amp; Brand Strategists Crafting narratives at scale. Want to experiment with AI agents that maintain brand voice.

Agency Owners and Freelancers Serving multiple clients and needing leverage. Ready to build AI agent systems that deliver more value.

Who is this course for

What you’ll get out of this course

Create autonomous agents for tasks such as lead research, scoring, and outreach while you watch. Each session features hands-on building where you'll construct actual working systems based on the challenges you choose.

Build Real AI Marketing Agents Through Live Experimentation

Build custom AI assistants for whatever challenges you face. Need help with outreach? Content ideas? Campaign analysis? Create the exact AI support system that fits your workflow.

Design Your Perfect AI Marketing Team

Go from "wouldn't it be cool if..." to "here's my working AI assistant" through hands-on practice. Test ideas, get instant feedback, and leave each session with something you can use immediately.

Turn Ideas into Real Marketing Solutions

Vote on which marketing challenges we solve each week. Previous groups have tackled everything from automating LinkedIn outreach to creating content calendars—your needs shape every session.

Lisa Peyton AI Professor, Practitioner, and Pioneer

Lisa Peyton

About Lisa

Courses

AI for Strategic Content Marketing

Advanced AI for Content Marketing: Build Your Agentic Marketing Team

Lightning Lessons

AI for Marketing: Make Your Content Citation-Worthy

AI for Marketing: How to Audit Your Content Strategy with AI

Use AI to Create Audience-Centric Content that Converts

5 AI Prompts to Level Up Your Content Marketing Strategy

AI for Marketing: How to Use AI for Research-Driven Strategy

AI for Marketing: Create Customer-Driven Content in Minutes

Resources

Advanced AI Prompting Guide for Content Marketers

THE ULTIMATE GUIDE TO META-PROMPTING FOR CONTENT MARKETERS

The Meta-Prompting Method for Marketing Leaders, Consultants, and Fractional CMOs

The Meta-Prompting Method for Marketing Leaders, Consultants, and Fractional CMOs