Sample Bottoms-Up Acquisition Growth Model

This is a real example of an acquisition model I used as a VP Marketing.

Finance often models acquisition in very simple terms (for example: budget divided by CAC or traffic x CVR). As a marketing leader, building your own bottoms-up model helps you to figure out what inputs to focus on, where to direct your team's time, and navigate making tradeoffs.

In the Growth Modeling & Other Quant Skills course we'll build a version of this for your company, and tie it together with retention & monetization models to give you a full picture of your P&L.