Push Pre-permissions - How do top subscription apps ask for opt-in?

Push opt-in from a user is a great predictor of activation, longer-term retention, feature adoption & monetisation. But how to be effective at asking for user permission OR should you even ask for it?

Here's how the top subscription apps are asking for it...

📊 According to the 2021 Push Notification Benchmark report from Airship, the average opt-in rate for push notifications on iOS it's 51%. Post Android 13, the opt-in rates are still higher for Android but slowly edging towards iOS numbers.