AI vs Humans - A User Research Showdown

We conducted a head-to-head test of humans and AI-tools each performing research tasks such as designing studies, moderating interviews, analyzing results, and creating deliverables. We then had expert researchers blindly evaluate the output from AI and humans to learn when AI tools performed well, and when humans are indispensable.

Download a 1-page brief summarizing our findings to find out when AI tools were most valuable!