Jeff Gadway

Cohort 1: March 2023

Cohort 2 - June 2023

Getting customers to understand your product's value starts with getting your team aligned around how they communicate value. In this free workshop we'll cover: <ul><li>The difference between value, benefits, and features</li><li>An introduction to the ‘Value Driver Framework’ to map customer value to product features</li><li>A process for uncovering and validating your customer’s strategic priorities</li></ul> When: Friday, Mar 10 @ 3 pm EST

Communicating Value Workshop

Stop guessing at what customers care about. Discover a step-by-step process to uncover, refine, and validate your customers’ board-room-level strategic priorities.

Uncover Your Customers Top Priorities

Elevating how customers perceive your value starts with aligning how your team communicates your value. The Value Driver Framework provides a blueprint for reorienting how sales, marketing, and product teams communicate your product's value in the context of your customer's needs.

Value Driver Framework

Uncover your customer's priorities, map them to your product's capabilities, and align your team for success in this 1-week course.

Learn directly from Jeff Gadway

Jeff Gadway

Resources

Communicating Value Workshop

Uncover Your Customers Top Priorities

Value Driver Framework

Communicating Value Workshop