Amazon

Hilton

Kraft Heinz

Walmart

Land Rover

The Influencer Marketing Institute

Cohort 5

Winter Cohort 2

Second Summer Cohortx

Receive the guidance and resources needed to run a comprehensive, successful influencer campaigns.

Winter 2023 Cohort

Cohort 4

This e-course is the most comprehensive resource available to help you create awareness, engagement,

The Influencer Marketing Masterclass: Cohort 3

Spring 2024 Cohort

Summer 2024 Cohort

Learn actionable processes to run influencer campaigns to drive awareness, engagement, and revenue. 

How to Launch an Influencer Campaign

Winter Cohort 2024

Let's prepare for a revenue-driving Q1 and get your  influencer marketing campaign systems in place.

Q4 Cohort

Winter 2025 Cohort

Learn actionable processes to run influencer campaigns to drive awareness, engagement, and revenue.

Spring 2025 Cohort

This course will you master influencer marketing attribution and track campaign performance.

The ROI Playbook: Measuring Influencer Marketing Success

Spring 2025 Cohort 2

June 2025 Cohort 

Summer 2025 Cohort

Fall 2025 Cohort

Our framework finds the perfect platform to scale your influencer ROI and save you thousands.

Winter 2026 Cohort

A 4-week cohort taught by a Fortune 500 influencer strategist, built for SMBs.

Influencer Marketing for SMBs - How to Build, Launch & Measure in 90 Days

This template allows you to track all steps throughout the process of running an influencer marketing campaign; negotiating, contracting, launch call/welcome email, product/service distribution, briefing, draft review, feedback phase, content live, reporting, and more.

Campaign Management Template

This template allows you to track influencer performance with metrics like reach, impressions, sticker taps, engagements, and more! Google Sheets &amp; Excel compatible.

Influencer Marketing Report Template

This resource will help protect both your brand and your influencer partners from an imbalance in expectations, unforeseen circumstances, and more. It includes non-disclosure and confidentiality clauses, compensation models, timelines and milestones, campaign guidelines, usage, exclusivity, content rights, and grounds for termination.

Influencer Contract Template

Marketers who drive brand awareness, customer acquisition, and growth across channels.

A Fortune 500 influencer campaign blueprint with trusted tactics and best practices adapted for SMB budgets.

The Influencer Marketing System for SMBs

Georgina Whalen

Fortune 500 Influencer Marketing Advisor & 15+ Year Industry Leader

Project Manager

Founder / inventor of Bowdabra

Nike

Google

Most influencer marketing advice is built for big brands with dedicated teams, massive budgets, and the luxury of trial and error. As an SMB owner, you don’t have the same margins. You need an approach that is lean, proven, and demonstrates timely results. This course bridges the gap between Fortune 500 influencer strategy and the reality of your business today. In 90 days, it takes you from “will this work for us” to having a live campaign with repeatable processes and scalable workflows.

Why Influencer Marketing?

In 4 weeks, build and launch your first campaign and measure what matters:

Founders, marketers, and operators ready for a realistic, actionable way to test influencer marketing without a big-brands budget.

Social media freelancers and consultants looking to add influencer services to your current digital marketing for SMB offerings.

The Influencer Marketing Institute Influencer operations and workflows for SMBs

The Influencer Marketing Institute

About Georgina

Courses

Influencer Marketing for SMBs - How to Build, Launch & Measure in 90 Days

Lightning Lessons

The UGC Revolution Leverage Creators to Drive Maximum Impact

How to Craft an Influencer Marketing Campaign Concept

Resources

Campaign Management Template

Influencer Contract Template

Influencer Marketing Report Template

Campaign Management Template