Game Thinking

2024 Summer

SPRING 2025 Prototype your 30-day Customer Journey with GenAI

April 2025

Fall 2025

2026 Summer

2026 March

2025 Summer

Cohort 1

Get 5 contextual tips &amp; prompt templates for visualizing your User Journey

Storyboard your User Journey: 5 Prompts

Do you want to design a product experience that keeps customers coming back? You need to learn how to build Concept Storyboards — the best way to visualize how customers use your product over time. This cheat sheet shows you how to<ul><li>build your storyboards around the customer's authentic journey</li><li>break the journey into a series of key moments, or "beats"</li><li>create storyboard art fast with GenAI</li></ul>

Journey Design with GenAI

Want to build experiences that keep people engaged? Tiny habits &amp; contextual nudges aren't enough. You need to create a journey that upgrades over time – along with your customers. Whether you're designing a Player Journey, a Patient Journey, or a Customer Journey - these core principles will help you find success.

Journey Design Cheatsheet

Super-charge your design work with expert storyboarding tips&nbsp;that work with today's LLMs.

AI Storyboarding Cheatsheet

Product managers who drive strategy, development, and launch of products.

Startup founders building new businesses, from MVP to scale.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

User experience design — information architecture, interaction design, usability, and end-to-end experience flows.

Build an engaging product experience with AI techniques  🎬

Game Designer & Startup Coach

Amy Jo Kim, Ph.D.

Co-founder, Game Thinking 

Puzzlemaster & educational game designer

Scott Kim, Ph.D.

Co-founder, Game Thinking

Game & Systems Designer

Tadhg Kelly

experienced game designer & system builder

Journey Design Masterclass

Minister

Product Designer

Community Strategist

Founder, CEO

Finding and validating product-market fit — identifying underserved markets, testing hypotheses, and iterating to fit.

Visualize your end-to-end Customer Journey with Vibe-Storyboards

Amy Jo Kim

Journey Design Workshop

Principal Consultant / Trainer

Program Manager

Managing Director 

Executive Director

Netflix

Electronic Arts

Covet Fashion

The Sims

The New York Times

Age of Learning

Tetris

Magic Leap

Lionhead Studios

Google

Vibe-coding tools have democratized software development. Now anyone can spin up a working prototype, app or game – &amp; start getting feedback.But building what people want? That’s a whole different ball game.Storyboards let you design &amp; test your product experience. But most people don’t have storyboarding skills – so they miss out on a powerful form of Journey Design. In this hands-on Masterclass, you'll learn how to design, storyboard &amp; test your end-to-end product journey – with the help of GenAI tools &amp; prompts.You'll use your Journey Design Playbook to answer questions about your product &amp; customer - and turn your answers into AI prompts you can use to visualize your product journey .Then you'll use AI tool JourneyMaker to model customer personas &amp; build 30-day storyboards you can download &amp; develop.At the end, you'll have a prototype of your end-to-end product experience &amp; the knowledge &amp; framework to implement this approach on any projects. You'll also be able to run your own Journey Design workshop internally or with clients. If you want to streamline team collaboration &amp; build high-retention products, learning Journey Design will be a game-changer 🚀

Build an engaging product journey with AI 🎬

Build habits into your product journey

Validate product ideas 10X faster

Design a compelling product journey

Startup Founders &amp; Teams who want to&nbsp;engage customers, enhance team collaboration &amp; test ideas earlier.

Product Leaders &amp; Teams who want to validate ideas faster, communicate more effectively, &amp; drive lasting retention.

Builders &amp; Designers who want better outcomes, faster concept testing, &amp; more effective prototyping methods.

Have you ever struggled to validate product ideas quickly &amp; effectively? It's tricky. These days, you can spin up a prototype quickly, with no-code AI tools. But quick prototypes can't tell you whether customers will stick around. To do that, you need to visualize your end-to-end customer journey. In this hands-on workshop, you'll use AI tools to make this process radically easier. Using your Journey Design Playbook, you'll answer a few questions about your customer &amp; product – then use GenAI to model customer personas &amp; build 30-day storyboards. If you want to use GenAI to solve \ retention problems &amp; build a compelling customer journey - this is for you 🚀

Build a better Customer Journey with GenAI

Course syllabus

This high-impact 5-hour workshop is spread across 3 mornings. Can't make all the sessions? No worries, everything is recorded &amp; shared.

Learn the #1 expert strategy for driving retention in this LIVE lesson on Habit Stacking for Product Leaders (will be recorded &amp; shared)

WORKSHOP PREP Tuesday April 22

In our Journey Design Workshop, you'll learn how to design a compelling journey &amp; build your own 30-day Storyboards with JourneyMaker.

HANDS-ON WORKSHOP Thursday April 24

In this coaching session, you'll get feedback on your work-in-progress &amp; answers to questions about Journey Design &amp; Habit Stacking

FOLLOWUP AMA Friday April 25

Course schedule

Founders &amp; executives who want to accelerate product/market fit

Product Leaders who want to visualize &amp; validate ideas faster

UX Professionals looking for a more effective way to test product ideas

Who should take this workshop

What you’ll learn in this workshop

Want to make your product a habit? Learn how to use customer insights &amp; habit-stacking to build retention into your product.

Design a Habit Loop that pulls customers back

What are the "magical prompts" that can help you craft a high-retention experience? Find out &amp; try these prompts for yourself.

Use GenAI to visualize & iterate your product design

Using Generative AI, you'll visualize your customer's 30-day experience with low-fidelity storyboards, &amp; learn how to use those storyboards to accelerate iteration &amp; testing.

Learn directly from Game Thinking

Game Thinking

Courses

Journey Design Masterclass

Journey Design Workshop

Lightning Lessons

Storyboard your Product Journey with AI

Build a High-Retention Product Experience with AI

Prototype your Customer Journey with AI Storyboards

Prototype your Customer Journey with AI Storyboards

Resources

Journey Design Cheatsheet

Storyboard your User Journey: 5 Prompts

Journey Design with GenAI

Storyboard your User Journey: 5 Prompts