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Digital Marketing Team Creation For Business Leaders

2 days

·

Cohort-based Course

Learn proven methodologies to build, manage & scale your digital marketing team → Transform it into a profit centre 📈 in less than ONE year

Previously at

Influence Marketing
Jumpfactor Marketing
Simplilearn
Fidelity Investments
Datamatics

Course overview

Double* your digital marketing department's efficiency in less than 1 year

Maximizing Marketing ROI, Selecting the Right KPIs, Retaining Talent, Reducing Cost of Customer Acquisition, Meeting Deadlines, Aligning Marketing & Sales...

the challenges of managing a digital marketing department seem neverending.


My proven, easy to implement methodology cuts through the noise and helps you build, manage, and scale your digital marketing department, without the stress, despite the unknowns.


In this weekend course,

✓ I'll show you what you may be missing currently in your overall digital marketing practice.

✓ I'll give you an overview of the precise actions you need to take to bridge the gap between where you are and where you want to be in ONE year. 


If you implement this methodology correctly, you wouldn't have to worry about problems such as:

> Wasted media budgets

> Underutilized marketing technology

> Wrong hires (employees, agency or contractors)

> High attrition

> Disengaged workforce

> Subjective and speculative decision making

> Lost opportunity costs

> Wasted time and effort


This course does NOT teach you digital marketing strategies and tactics such as SEO, Social Media, Email Marketing, etc.


Instead, you will learn how to build a team properly, setup the right processes and tools; so that your team consistently gets you all the LEADs and SALEs that you always hoped for, and some more.

Who is this course for?

01

✓ CEOs, CMOs & Marketing Leaders


Who want to maximise their marketing team's efficiency and ROI despite limited time, talent, or budget

02

✓ B2B, B2C, D2C and B2B2C businesses


Across industries and geographies with an annual marketing budget of at least $50 K

03

✗ NOT for digital marketing agencies


✗ NOT if you want to learn tactics such as SEO, Paid Ads, Social Media, Email marketing, etc.

What you’ll get out of this course

Know Your Business

Learn about the 9 critical questions that give you a full 360 degrees view of your overall business. This lays the foundation for your long term digital marketing strategy.

Align Sales to Digital Marketing

Learn what it takes to seamlessly integrate your long term digital marketing strategies with existing traditional marketing and sales processes so things do not fall through the cracks.

Define SMART Goals

Learn how to methodically drill down 6 levels starting from core business objectives right down to key digital marketing departmental goals so that the desired results are achievable.

Implement Delivery Processes

Learn how to strike the right balance between org structure, talent, systems and processes so that excellence in execution resulting in positive marketing ROI is practically achievable.

Align With Your Agency

Learn my proprietary methodology to select and onboard external support entities (vendors, agency, freelancers) and set them up for long term success.

Scale Capacity & Output

Learn how to manage the 7 critical digital marketing production Key Performance Indicators (KPIs) to increase or decrease marketing output without negatively impacting results or ROI.

Respond to Business Changes

Learn how to de-risk your digital marketing operations from the 6 main categories and 36 sub-categories of business changes that can become road blocks to acheving your strategic objectives.

Manage Attrition

Learn how to map your digital marketing talent's skill, potential and aspiration to business needs such that career progression becomes easy and retention improves significantly.

Identify Your Ideal Funnel

Learn how to correctly identify your ideal customer acquisition funnel for the present and future business needs based on effort, impact and ROI.

Calculate Your Ideal CAC

Learn how to calculate your ideal customer acquisition cost (CAC) based on your present situation as well as the desired ideal customer acquisition funnel.

Anticipate External Help

Learn how to read the 3 critical support requirement triggers that will tell you when and how much external help your digital marketing department may need.

Become a Profit Center

learn how your digital marketing practise could directly influence 7 key areas of your business thereby improving your business's overall profit significantly.

What’s included

Raghuram

Live sessions

Learn directly from Raghuram in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

2 live sessions • 36 lessons • 13 projects

Week 1

Apr 12—Apr 13

    Mar

    1

    Digital Marketing Team Creation For Business Leaders (Session 1 of 2)

    Sat 3/14:00 PM—7:00 PM (UTC)

    Welcome!

    1 item

    Know Your Business

    5 items • Free preview

    Align Sales to Digital Marketing

    5 items

    Define SMART Goals

    4 items

    Implement Delivery Processes

    5 items

    Align With Your Agency

    3 items

    Scale Capacity & Output

    4 items • Free preview

    Mar

    2

    Digital Marketing Team Creation For Business Leaders (Session 2 of 2)

    Sun 3/24:00 PM—7:00 PM (UTC)

    Respond to Business Changes

    4 items

    Manage Attrition

    4 items

    Identify Your Ideal Funnel

    3 items

    Calculate Your Ideal CAC

    3 items

    Anticipate External Help

    3 items

    Become a Profit Center

    3 items

    Course Conclusion

    1 item

Post-course

    Project Submission

    1 item

Built Digital Marketing Strategies For Brands Such as...

Built Digital Marketing Strategies For Brands Such as...

What people are saying

        Raghuram's skillset is a great balance of technical knowledge and strategy. It's a rare thing to have find someone who can be the bridge between marketing departments and technical teams. His financial acumen add to his unique ability of solving complex corporate challenges.
Chris

Chris

President / Partner - Influence Marketing
        Raghuram was a great addition to the team at 'Influence Marketing'. A true problem solver who was able to effectively leverage his skillset and acumen in the digital space to drive value for existing clients, and to help craft strategies for prospective ones.
David

David

Vice President / Partner - Altea Active
        Raghuram is smart and easy to work with. He understands that our clients need to see value regardless of their budget and every time we ran a campaign with Raghu's help our clients were thrilled.
Wendy

Wendy

Founder - Wendolyn Reputation Management
        Raghuram was managing the digital business at 'V2 Solutions'. He brought new thoughts and initiatives to our go-to-market approach and worked with the sales team to Empower them and get more business. I saw the phenomenal work he did to realign the team.
Khiv

Khiv

Senior Vice President of Growth - ProHance
        Raghuram's rich experience extends well beyond into sales and marketing. With a keen eye for process improvement and system innovation, he is tireless in not only growing his organization's business but the business of his partners as well.
John

John

Director of Operations Effectiveness - Sungevity
        Attended a workshop on 'Content Marketing for Entrepreneurs' conducted by Raghuram. The workshop delivered beyond expectations. Raghuram is a very detail-oriented person and very thorough with his work. His expertise and knowledge on the subject is worth a mention.
Tina

Tina

Coach - ACC International Coaching Federation
        Raghuram (while at 'Fidelity Investments') has a unique blend of skills and talents in seeing the big picture and attending to detail, developing people and processes and in out of the box thinking....one of the few people I know who combine "left brain" and "right brain" thinking very effectively.
Udayan

Udayan

Regional Head - Empower Retirement
        Raghu joined to head the Digital business unit at 'V2 Solutions' and did a phenomenal job of strategizing & restructuring the team for better alignment to Clients' needs. He created additional Offerings that helped in expanding our relationship with Fortune-100 clients.
Swami

Swami

Vice President Engineering - ConnectWise

Meet your instructor

Raghuram

Raghuram

Raghuram brings 20+ years of experience managing business operations, P & L, and distributed multi-disciplinary ITeS (Information Technology enabled Service) teams in India, US and Canada.


This includes 10+ years of digital marketing strategy development, account management, execution, delivery & agency leadership experience for B2B, B2C and D2C businesses.


Raghuram brings 9+ years of digital marketing agency leadership experience in Canada. 


> As a digital marketing strategist, he has directly helped over 25 North American brands with their lead gen and sales enablement. 

> As an agency leader, he has indirectly impacted over 350+ small and medium businesses. 


Raghuram has worked across 7 verticals including Financial Services, eLearning, Business Process Outsourcing, Professional Services, Media & Entertainment.


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Course schedule

6 hrs of LEARNING | 6 hrs of PLANNING

  • Saturday (SESSION 1)

    11 am - 2 pm EST

    We cover the first half of the course.

    The session is recorded and available to students.

    • 3 hours of LEARNING

  • Sunday (SESSION 2)

    11 am - 2 pm EST

    We cover the second half of the course.

    The session is recorded and available to students.


    • 3 hours of LEARNING

  • Project Submission

    Within 2 weeks from LIVE sessions

    You are expected to create and submit a project plan (Who, What, When) to execute on the tasks listed at the end of each chapter.

    • 6 hours of PLANNING
Free resource

FREE Assessment Of Your Digital Marketing Team

How Efficient Is Your Digital Marketing Practice?


Get a FREE SWOT analysis of your digital marketing department’s current state of efficiency and maturity.

This self-assessment exercise is highly likely to reveal several blind spots within your business's digital marketing competency.


👉 10 questions | 10 minutes

Let's Find Out >

Learning is better with cohorts

Learning is better with cohorts

Collaborative Learning and Peer Accountability

Students actively learn from each other by exchanging perspectives, ideas, and experiences leading to higher knowledge retention.

Real-Time Feedback and Support

Instructors and peers provide immediate feedback on questions, assignments, and projects.

Network Building and Community

Students form meaningful relationships with peers and the instructor leading to professional collaborations beyond the classroom.

Frequently Asked Questions

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