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Checkout the B2B SaaS Ramp Case Study
JOHN GUSIFF
Managing Partner - Customer Centric LLC
DOMINIC RICCHETTI
Insights Architect, Consultant CX/UX/MR
Review the B2B SaaS Ramp Case Study we utilize during the course as we cover market definition, job mapping, survey design, opportunity analysis, advanced methods (thematic analysis, principal component analysis, segmentation, etc.), and the five core business decisions informed by JTBD research.