Building a Repeatable Go-to-Market

GTM = a path from your product to your customer

“Like cutting a trail through a forest with a machete”

When do you push through? When do you quit? When do you pave over? 

A Repeatable GTM means

• Ideal Customer Profile (ICP) locked
• A proven path to ICP (product led, account led or channel led) 
• Economically efficient (sales quality metric, product word-of-mouth metric)

Here is a framework for building such a GTM