Goal-setting that moves the needle for your startup

When I think about goal-setting and the quarterly and annual cadence for a seed or Series A startup, I like to visualize a gauge chart. If you’ve already defined your North Star metric and KPIs, and put in place the telemetry to measure them, you’re ready to think about our goals in context of the gauge. Your KPIs should live in the green range, bottom right of the chart.