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The Science of GAIN (6-min video)

Jack Cohen

Jack Cohen

Founder, executive coach, psych teacher. Coached 1000s of feedback conversations

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GAIN is both an acronym and an evidence-based approach to giving feedback with this premise:


It is profoundly more effective and inspiring to frame feedback based on the experiences or results we want to move toward (the GAIN) instead of what we want to move away from (the PAIN).


Evidence-based, you say?


Show me.


OK! Enter your email for a 6-minute video explaining a number of studies that support this premise.

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