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The GAIN Framework Template

Jack Cohen

Jack Cohen

Founder, executive coach. Led and coached 1000s of feedback conversations.

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GAIN is both philosophy and acronym.


As a philosophy, it's an (evidence-based) approach to giving feedback with this premise: it is profoundly more effective and inspiring to frame feedback based on the experiences or results we want to move toward (the GAIN) instead of what we want to move away from (the PAIN).


It's also an acronym for how to give that feedback

  • Goal
  • Actions
  • Impacts
  • Next steps


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